April 5, 2016

Wipro – The Story that I believe in!

Five years ago Lalitha Gopalakrishnan; a senior recruiter from Wipro, narrated a story. The story of how Wipro helps transform lives of the students across the […]
September 22, 2015

Digital Transformation – Substitute Products Displacing the Industry

If you apply Michael Porters five forces model to the telco industry, you would rightly arrive at the tipping point – which today the industry calls […]
June 7, 2015

A Maggi Memoir

My earliest account of Maggi; goes back in time; the year 1996 when I and a good friend George used to prepare for the Maggi quiz […]
June 5, 2015

Media – Brand Wars

In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we have watched […]
June 4, 2015

A year on with Modi!

A great marketer, Brand Ambassador of India would be the ideal adjectives that suits Narendra Modi, than the prime Minister of India. From being a tea […]
June 3, 2015

Jonathan Livingston Seagull – Book Review

If you want to find your true north; then this book is for you. Jonathan Livingston Seagull is a novella of a young seagull who is […]

Ajeesh’s bio


A jeesh is Senior Marketer who has built high-performance teams to drive revenues for new and re-positioned brands across the B2B / B2C segments. He has a blend of the right and the left brain, creative genius, occasionally crazier and yet adamantly saner than the average person.

An educational evangelist and a brand champion he loves studying competitive landscapes and designing product vision and global market strategies.

 Why do I exist?