May 21, 2020

Marketing as an art even for teachers

Traditionally many B-Schools have been teaching Marketing as part of their Business Administration courses. The textbook; out-rightly says; Marketing Management. It took me several years to […]
April 3, 2019

Farmers Death

I will mourn not your death, Cause you only existed in words For your silence has murdered Many innocent lives, precious. In the stillness of time, […]
April 2, 2019

Inequality and Growth

What we see is just a mirage at a distant land and what is real is unfortunately never seen, as the world, today is blindfolded by […]
April 2, 2019

Identity

Frozen between time and space Lost in natures concentration camp I had to forgo my identity by face Religion, caste and creed, what a shamp?   […]
March 29, 2019

Displaced

In our own land, when we become a nomad, Destitute of land, stolen the home had, By the self-proclaimed democratic rulers, Winning the votes of thy […]
March 28, 2019

Silenced

Rogues of the land, power in thou hands by addiction, Arrest Krsna the prince, the lord! Under sedition, For only having spoken in favour of solidarity, […]

Ajeesh’s bio


A jeesh is Senior Marketer who has built high-performance teams to drive revenues for new and re-positioned brands across the B2B / B2C segments. He has a blend of the right and the left brain, creative genius, occasionally crazier and yet adamantly saner than the average person.

An educational evangelist and a brand champion he loves studying competitive landscapes and designing product vision and global market strategies.

 Why do I exist?




I believe that Marketing is an Art. While we learn - "Marketing is an art as well as science"; the science part of marketing is only an enabler.

Today's marketing is no longer traditional. Its a combination of four larger subjects like Creativity & Psychology from the arts perspective. Data Analytics and Marketing technologies from a science perspective.

It is quite important to understand how consumers behave and what drives them to be able to market it right. I do consult for organisations on their overall Brand Strategy; Content creation and Advertising to create a compelling position for your Brand.