I believe that Marketing is an Art. While we learn - "Marketing is an art as well as science"; the science part of marketing is only an enabler.
Today's marketing is no longer traditional. Its a combination of four larger subjects like Creativity & Psychology from the arts perspective. Data Analytics and Marketing technologies from a science perspective.
It is quite important to understand how consumers behave and what drives them to be able to market it right. I do consult for organisations on their overall Brand Strategy; Content creation and Advertising to create a compelling position for your Brand.
Engagement Models
Basic Retainer
Includes:
- Social Media Campaigns - including Concept, Copy write, Creative Design and Execution upto 10 a month
- Blogs - Inlcuding topic Identification and writing upto 3 a month
- Internal Communication upto 2 a month
Basic Retainer + Resource Management
Includes:
- Social Media Campaigns - including Concept, Copy write, Creative Design and Execution upto 10 a month
- Blogs - Inlcuding topic Identification and writing upto 3 a month
- Internal Communication upto 2 a month
Plus managing and guiding upto 2 resources from your internal marketing depatment
Basic Retainer + Al' a Carte
Includes:
- Social Media Campaigns - including Concept, Copy write, Creative Design and Execution upto 10 a month
- Blogs - Inlcuding topic Identification and writing upto 3 a month
- Internal Communication upto 2 a month
Plus any additonal work on a rate card based Al'a carte Model
Consulting CMO
Includes:
- Overall Brand Advisory and Marketing Strategy Development
- Social Media Campaigns - including Concept, Copy write, Creative Design and Execution
- Blogs - Inlcuding topic Identification and writing upto 3 a month
- New Website Development and Maintenance
- Marketing Automation & Web Integration; including real time engagement
- Digital Marketing
- Both Onpage and Offpage SEO
- Video Production - 1 Video a month
- Analyst Relations
- Event Management
- Internal Communications & Employer Branding