Defining Traditional Versus Digital Marketing
Digital marketing conceptsInstalling WordPress
WordPress Dashboard Walk through
How to Make Posts and Pages
How To Install a Theme
How To Customize The WordPress Theme and Create a Personal E-mail
How to Create a MenuDriving traffic on your website and lead generationStep by step walk through on how to set up a Google AdWords Search and Display advertising campaign
Learn how to manage AdWords campaigns in-house or outsource to an external vendor
Reveal what digital marketing agencies don’t want you to know
Digital advertising strategies that actually work and help you achieve your KPIs
Techniques to Measure, Analyse, and Optimize your campaigns based on insights from industry experts (Google’s study guide won’t even teach you this)Learn how to create A/B split test campaigns with Mail Chimp
Create highly optimized and high quality email marketing campaigns in Mail Chimp
Understand and navigate the Mail Chimp platform with ease
Set up Mail Chimp email lists
Create opt in and signup forms on Mail Chimp
Build hyper-segmented email lists
Build squeeze pages that capture emails at a high rate
Create email content that gets opened and converts
Understand key metrics while A/B split testing and analyzing email marketing data
Learn how to market and profit from your growing email listSetting up your Google Analytics
Step by step walk through
Attribution Modelling – Optimize marketing budgets and conversion goal paths based on the weightage of the sources that attributed to conversion
Cohort Analysis – Convert Data into dollars by analysing customer groups across a variety of common attributes and create engagements specific to cohorts
Transaction Analysis – Convert visits into conversions by analysing product sales potential and create engagements specific to product groups.
Product Analysis – Identify the strong and weak products and enable engagement through offers, coupons to audience at a one to one level
Measure and fine tune conversion goal paths – Measure and fine-tune your goals with reverse goal path Analysis based on last URL. Engage your customers if they are deviating from the goal path.
Page Analysis and Heat Maps – Identify the page performance to enable optimization
Measure your content for effectiveness – The content marketer can perform split tests or multi variate tests using simple embed widgets
Sentiment Analysis – Identify the social sentiment of your brand or events across social media. Identify the key influences and trendingSEO Tools
Keyword Research
On Page Optimisation
Off Page Optimisation
SEO for your business