Digital Marketing - Ajeesh Venugopalan

Digital Marketing

Who Should attend?

  • Business Function Heads
  • Business Owners
  • Entrepreneurs
  • CXOs in organizations
  • Marketing Heads: VP Marketing, Director Marketing
  • Anyone looking to set up digital marketing processes and teams
  • A completely flexible course on Digital Marketing – Online

    Learn from an experienced Marketer in the Industry.

    Course - Key Features

    Digital Marketing is as a well-targeted, conversion-oriented, quantifiable, and interactive marketing of products or services by utilizing digital innovation to achieve the customers, and transform them into clients in a sustainable. This workshop emphasizes the importance of traditional versus digital marketing concepts, the mar-tech landscape, and the entire customer journey from identification, acquisition to expansion, measurement, Real time engagement and customer experience. This programme is suitable for all business function heads and business owners looking to set up the best processes within their marketing teams.

    In our fully integrated marketing workshop you will learn how to:

  • Gather Data
  • Plan and Automate
  • Increase value fashion.
  • Curriculum

  • Defining Traditional Versus Digital Marketing
  • Digital marketing concepts
  • Installing WordPress
  • WordPress Dashboard Walk through
  • How to Make Posts and Pages
  • How To Install a Theme
  • How To Customize The WordPress Theme and Create a Personal E-mail
  • How to Create a Menu
  • Driving traffic on your website and lead generation
  • Step by step walk through on how to set up a Google AdWords Search and Display advertising campaign
  • Learn how to manage AdWords campaigns in-house or outsource to an external vendor
  • Reveal what digital marketing agencies don’t want you to know
  • Digital advertising strategies that actually work and help you achieve your KPIs
  • Techniques to Measure, Analyse, and Optimize your campaigns based on insights from industry experts (Google’s study guide won’t even teach you this)
  • Learn how to create A/B split test campaigns with Mail Chimp
  • Create highly optimized and high quality email marketing campaigns in Mail Chimp
  • Understand and navigate the Mail Chimp platform with ease
  • Set up Mail Chimp email lists
  • Create opt in and signup forms on Mail Chimp
  • Build hyper-segmented email lists
  • Build squeeze pages that capture emails at a high rate
  • Create email content that gets opened and converts
  • Understand key metrics while A/B split testing and analyzing email marketing data
  • Learn how to market and profit from your growing email list
  • Setting up your Google Analytics
  • Step by step walk through
  • Attribution Modelling – Optimize marketing budgets and conversion goal paths based on the weightage of the sources that attributed to conversion
  • Cohort Analysis – Convert Data into dollars by analysing customer groups across a variety of common attributes and create engagements specific to cohorts
  • Transaction Analysis – Convert visits into conversions by analysing product sales potential and create engagements specific to product groups.
  • Product Analysis – Identify the strong and weak products and enable engagement through offers, coupons to audience at a one to one level
  • Measure and fine tune conversion goal paths – Measure and fine-tune your goals with reverse goal path Analysis based on last URL.
  • Engage your customers if they are deviating from the goal path.
  • Page Analysis and Heat Maps – Identify the page performance to enable optimization
  • Measure your content for effectiveness – The content marketer can perform split tests or multi variate tests using simple embed widgets
  • Sentiment Analysis – Identify the social sentiment of your brand or events across social media. Identify the key influences and trending
  • SEO Tools
  • Keyword Research
  • On Page Optimisation
  • Off Page Optimisation
  • SEO for your business