Marketing

I f you want to be a great marketer, an educational evangelist you should start by learning from the best. Many of the world’s top marketing gurus and influential storytellers freely share powerful information that helps you become a better marketer, an, even more, better human being and increase your potential to chase your passion and thereby improve return on investment, find new customers and grow your business and profits. Here is my blog which you may find useful.

April 5, 2016

Wipro – The Story that I believe in!

Five years ago Lalitha Gopalakrishnan; a senior recruiter from Wipro, narrated a story. The story of how Wipro helps transform lives of the students across the […]
September 22, 2015

Digital Transformation – Substitute Products Displacing the Industry

If you apply Michael Porters five forces model to the telco industry, you would rightly arrive at the tipping point – which today the industry calls […]
June 5, 2015

Media – Brand Wars

In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we have watched […]
April 24, 2012

Introduction to Social Shopping

When a consumer goes shopping, he or she essentially needs to make four key decisions in each product category. Whether to buy in that category, if […]
March 1, 2012

Lead Generation – A Case Study

A few years back, one of the leading software companies in India wanted to generate leads for its software services business. Their target market unlike any […]
July 23, 2011

Social Media for small Businesses

In spite of economic down fall, the year 2009 has shown growth in the Social Media space. The growth in the usage of social media platforms […]
July 23, 2011

Friday Impact on Marketing Campaigns

Thank God it’s Friday: Life has become far faster than what it was earlier and people just want to escape from the reality. They wait until […]
July 23, 2011

Marketing for Startup Companies

Before a start up company arrives at a decision to spend on marketing, the company has to evaluate their business model thoroughly before they go to […]
March 14, 2011

Bootstrap Marketing

“Use brains instead of a fortune”, probably this is the simplest way to explain what bootstrap marketing is. The academy still misses out on giving its […]