Blog

I f you want to be a great marketer, an educational evangelist you should start by learning from the best. Many of the world’s top marketing gurus and influential storytellers freely share powerful information that helps you become a better marketer, an, even more, better human being and increase your potential to chase your passion and thereby improve return on investment, find new customers and grow your business and profits. Here is my blog which you may find useful.

May 1, 2012

How to perform effectively in an interview – Part1?

A call letter for an interview is obviously an indication that on the basis of your written test you have been found suitable for the job […]
April 24, 2012

Introduction to Social Shopping

When a consumer goes shopping, he or she essentially needs to make four key decisions in each product category. Whether to buy in that category, if […]
March 20, 2012

Professionalism and value

In today’s market professionals need to take advantage of every opportunity to make themselves more marketable and valuable. Whether you are looking for a new job […]
March 20, 2012

The Real Threat From China

Over the years I have constantly been asked the question – where’s the next India? A question relating to the next major IT off-shoring destination. The […]
March 20, 2012

Entrepreneurs – East and the West

The fundamental structure of the global economy is shifting- from the West to the East. China and India are expected to lead the global recovery and […]
March 20, 2012

From Low Cost to Research and Development

Bill Gates recently visited India and made the comment that India needs to move away from low-cost labor toward high-end research and development work. I believe […]
March 1, 2012

Talent Management could help reduce Lay Offs

More than 500,000 people lost their jobs only in India in the recent economic set back. Let us take a few moment to Analyze the root […]
March 1, 2012

Lead Generation – A Case Study

A few years back, one of the leading software companies in India wanted to generate leads for its software services business. Their target market unlike any […]
July 23, 2011

Social Media for small Businesses

In spite of economic down fall, the year 2009 has shown growth in the Social Media space. The growth in the usage of social media platforms […]