Uncategorized Archives - Ajeesh Venugopalan

Uncategorized

I f you want to be a great marketer, an educational evangelist you should start by learning from the best. Many of the world’s top marketing gurus and influential storytellers freely share powerful information that helps you become a better marketer, an, even more, better human being and increase your potential to chase your passion and thereby improve return on investment, find new customers and grow your business and profits. Here is my blog which you may find useful.

May 21, 2020

Marketing as an art even for teachers

Traditionally many B-Schools have been teaching Marketing as part of their Business Administration courses. The textbook; out-rightly says; Marketing Management. It took me several years to […]
April 5, 2016

Wipro – The Story that I believe in!

Five years ago Lalitha Gopalakrishnan; a senior recruiter from Wipro, narrated a story. The story of how Wipro helps transform lives of the students across the […]
September 22, 2015

Digital Transformation – Substitute Products Displacing the Industry

If you apply Michael Porters five forces model to the telco industry, you would rightly arrive at the tipping point – which today the industry calls […]
June 7, 2015

A Maggi Memoir

My earliest account of Maggi; goes back in time; the year 1996 when I and a good friend George used to prepare for the Maggi quiz […]
June 5, 2015

Media – Brand Wars

In fierce marketing wars sometimes one vanquishes the other which is natural and brand wars is not new for us. Over the years we have watched […]
June 4, 2015

A year on with Modi!

A great marketer, Brand Ambassador of India would be the ideal adjectives that suits Narendra Modi, than the prime Minister of India. From being a tea […]
June 3, 2015

Jonathan Livingston Seagull – Book Review

If you want to find your true north; then this book is for you. Jonathan Livingston Seagull is a novella of a young seagull who is […]
January 11, 2015

Defiant Dream

I eloped on a horse; the scent of her satin blew up in the air; While she galloped along; sitting ahead. The stroke of her flesh […]
March 7, 2014

My “Vishukani” – Remembering a special Woman

The Marking of Auspicious beginnings in a new year starts with a Vishu Kani. On the day of Vishu every year there is an early wake […]